Show me the money
business models for professional musicians

Seminar entrepreneurship

Get ready for a successful career in the music industry! Join this Seminar on Thursday 29th of September 2022 in Amare, The Hague.

Photo's of edition 2022:

14.00 - 16.30 h
September 29th 2022

Studio 1, Spuiplein 150, The Hague

Tickets (incl. drinks)
€ 7,50

For the third time in a row, the Cello Biennale, Nederlands Vioolconcours, Young Pianist Foundation and het Grachtenfestival join forces in a seminar on entrepreneurship for music students and young professionals.

Meet the directors, and decisionmakers and influencers like Ronald Ockhuysen, Ellen Overweel, Liesbeth Steffens, Davo van Peursen, Savine Warmelink, Brendon Heinst, Leonard Besseling and many others. 

What advice do these professionals have for you to stay focused, inspired, and create a steady flow of income in these challenging times? You all know how to negotiate a fee for your concerts, but are you aware of all the other sources of income that professional artists can generate? Is your intellectual property bringing home the bacon? 

This edition, the focus is on alternative sources of income and business models that deliver. We kick-off with a panel discussion with representatives from Sena Performers and Buma Cultuur, all here to defend your legal rights. 

Savine Warmelink is a specialist in music- and entertainment law, as well as an upcoming singer. She will guide you through the pitfalls of intellectual property rights. Who owns your music when you record and perform? How to negotiate with fellow musicians, agents, and venues? And even more important, how do you put it down on paper? 

Another opportunity is brought to you by the various funds to which you can apply for a grant. Some will allow you to travel abroad, acquire a new instrument or pitch a project. We have invited director Ellen Overweel (Prins Bernhard Cultuurfonds) and Ronald Ockhuysen (VandenEnde Foundation) to explain how they decide who gets the money and who doesn’t. 

We have asked Brendon Heinst from trptk label to sign off. But we won’t let you go without some old fashioned networking. With a drink in your hand, make friends on the spot, meet new sponsors or pitch your idea to a foundation. 

The Young Pianist Foundation, het Grachtenfestival, Cello Biennale and Nederlands Vioolconcours have joined forces to organize a rich Seminar focusing on successful strategies to earn an income for professional musicians. The directors of all four organizations have carefully selected the curriculum of this seminar. We share a desire to help the next generation flourish in their chosen profession without relying solely on their musical skills. We wish to empower and inspire our young talents, by asking a variety of professionals from the music industry to share their experiences, the good and the bad, on the bumpy road to success. 

Seminar entrepreneurship


September 29th, 2022, 14:00 – 16:30h


Amare, Studio 1, Spuiplein 150, The Hague


€ 7,50

For who?

Young professionals and conservatorium students


Because you’re worth it